Resume

WORK EXPERIENCE

University of Maine - 06/2024 to Present

Associate Director of Enrollment Management Communications & CRM

 Orono, ME

  • Creates, implements, and manages complex data-driven integrated mixed-media communication plans for Enrollment Management and other offices. 

  • System administrator of TargetX/Salesforce CRM system for the University of Maine and the University of Maine at Machias Enrollment Management.

  • Maintains data integrity within CRM and between CRM and outside software services. Uses CRM tools to clean data, manage complex data uploads into CRM from various sources for EM and other offices, manage duplicates within systems, and resolve data entry/upload issues using vendor contacts.

  • Oversees the data entry process into CRM. 

  • Researches, tests, and implements new CRM functionality; develops tools for EM and other offices, including web forms and custom modules; assists in maintenance of data structure and silos between EM offices.

  • Establishes new CRM users, providing initial and ongoing training and support, and creating and delivering customized documentation to ensure consistent and effective use of CRM functionality.

  • Implements and maintains social media strategies and creates content that promotes the University of Maine and the University of Maine at Machias.

  • Builds and maintains a communications calendar with organized plans to promote events and initiatives that build interest and excitement in UMaine through emails, social media posts, and text messages.

  • Manages and maintains the go.umaine.edu website to ensure proper and accurate information.

 Enrollment Management Communications Coordinator - 04/2023 to 05/2024

Orono, ME

  • Implements and monitors integrated mixed-media communication plans for Enrollment Management and collaborates with other offices to support recruitment and enrollment efforts at UMaine. 

  • Creates content for campaigns and sets up structure in CRM and outside software services.

  • System administrator of TargetX/Salesforce CRM system for the University of Maine undergraduate admissions.

  • Oversees and maintains the Admissions and Enrollment Management websites.

  • Manages data entry into Salesforce CRM using Informatica, Data Loader, Form Assembly, and Form Titan. 

  • Assists in research, testing, and implementing software services required to support Enrollment Management initiatives. Make recommendations.

  • Maintains third-party software, including data integrity, tracking the effectiveness of products, and developing user documentation.

JL Digital Media + Marketing - 07/2017 to Present

Photographer/Videographer/Owner // Bangor, ME

  • Successfully manages a thriving photography/videography business, delivering high-quality visual content and exceeding client expectations.

  • Delivers high-quality photography and videography services tailored to unique client needs.

  • Leverages social media platforms and networking events to expand brand awareness and drive business growth.

Chez Renee Team at Realty of Maine - 06/2021 to 03/2023

Marketing Coordinator   

Bangor, ME 

  • Managed all team public communications, including digital marketing, email marketing, drip, and mail campaigns. 

  • Increased Facebook page reach by 177.6%, Instagram page reach by 4.1K%, Facebook page visits by 157.5%, and Instagram profile visits increased by 359.3%.

  • Managed all transaction files and client relations through the CRM platform Top Producer X.

  • Generated new and engaging content for all social media platforms to create brand awareness in the Greater Bangor area. 

  • Lead generation through social media content.

  • Managed administrative duties to maintain office functions, as well as organize and archive transaction files and documents

  • Researched best marketing practices in the real estate field.

University of Maine - Maine Business School - 10/2019 to 08/2021

Undiscovered Maine Research Assistant 

Orono, ME 

  • Managed public outreach to local news organizations on behalf of the project to bring awareness.

  • Aided in managing the Undiscovered Maine Instagram, Facebook, TikTok, and YouTube pages.

  • Aided in the management of the Undiscovered Maine website through WordPress. 

  • Crafted targeted video ad campaigns for social media platforms. 

Delta Zeta National Sorority - 01/2020 to 08/2020

Digital Communications and Marketing Intern   

Remote, USA

  • Created digital content for national platforms like the Delta Zeta blog, Instagram, and Facebook. 

  • Worked with a team of interns to contact different chapters across the country to gather content to pitch to the chief marketing officer of the Delta Zeta National Sorority for The Lamp and social media platforms. 

  • Created graphics published nationally in the Delta Zeta magazine, known as The Lamp.

EDUCATION 

University of Maine - Master of Business Administration                 

Orono, ME

University of Maine - Bachelor of Arts          

Orono, ME

Media Studies, Marketing  

CERTIFICATIONS

STUKENT - Issued - 2021: Mimic Pro Classic Digital Marketing Research

STUKENT - Issued - 2022: Mimic Market Research Certification

STUKENT - Issued - 2024: Mimic Pro Social Media Simternship